Start free. Scale as you grow. No hidden fees. No surprises.
Perfect for growing companies starting their customer data journey.
For data-driven teams that need advanced capabilities and scale.
For large organizations with complex data needs and custom requirements.
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Customer Profiles | Up to 500K | Up to 10M | Unlimited |
| Data Sources | 50 | Unlimited | Unlimited |
| Destinations | 10 | 50 | Unlimited |
| Identity Resolution | Basic (deterministic) | Advanced (AI-powered) | Advanced + custom rules |
| AI Engine | — | Included + custom models | |
| AI Agents | — | — | |
| Predictive Models | — | 3 models | Unlimited |
| Real-Time Activation | — | Included + edge | |
| Audience Builder | Basic | Advanced | Advanced + SQL |
| Data Governance | Basic | Advanced | Enterprise + lineage |
| SSO | — | ||
| API Access | Read only | Full access | Full + webhooks |
| Support | Priority chat + phone | Dedicated CSM + 24/7 | |
| SLA | 99.5% | 99.9% | 99.99% |
| Compliance | SOC 2 | SOC 2, GDPR, CCPA | SOC 2, GDPR, CCPA, HIPAA, ISO 27001 |
| On-Premise Option | — | — | Available |